Chief Creative Officer, J. Walter Thompson, India
Senthil’s advertising roller coaster ride began 20 years ago when he switched lanes from Rocket Science to Common Sense. From his gold medal winning Bangalore University project on the engine of the Prithvi Missile, to playing for the Bangalore University Cricket Team, to flirting with event marketing, silent theatre and choreography to finally believing that he could write for a living and Winning India’s first and second Gold Lions in Film & Film Craft at the Cannes Lions International Festival. He has been credited with the coveted title ‘LION HUNTER’ by The Economic Times of India for winning the highest number of Cannes Lions ever by any Indian.
At JWT, Senthil has been a spearhead of the agency’s creative turnaround and his work on Pepsi, Mountain Dew, Nike, Levi’s, Google, Ford, The Times of India, The Hindu, Nestle, Unilever, ITC, Diageo, ING bank, Kingfisher & Heineken Beers, Apollo Tyres, MRF Tyres, The Diamond Trading Corporation, Unicef & Rotary International has risen beyond successful marketing case studies to win over many million consumers, building over a 100 different brands and harvesting over 300 international creative awards.
His campaigns are celebrated in India and recognised globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges. Working out of India, he has also led several Global Advertising and Communication Campaigns as Global Creative Director of Unilever Radiant across 12 countries in the emerging markets of Africa, Asia Pacific and South America.
