Director of Strategy, MEC
Susanna is Director of Strategy for MEC UK, where her work has won awards for effectiveness, innovation and creativity, including a Cannes Lion and an Effie. She has particular expertise in generating behaviour change and currently is responsible for overseeing the communications strategy for a significant number of UK Government departments.
She was awarded the prize for Outstanding Body of Work by the Institute of Practitioners in Advertising in 2016 and is an assessor for their highest qualification, the Excellence Diploma. She also acts as a guest lecturer in communications strategy for a number of UK universities, and her work on brand theory has been published by Campaign magazine.
