Power Of Print | ||||
Entrant | FCB ULKA GROUP | |||
Insight |
Everybody has potential. But for reasons known to many, they fail to recognise it, and where the world fails at helping them realise it. |
|||
Solution |
Help the audience realise that the young girl working as a domestic help in their own homes has potential that is waiting to be explored. And it’s only them who can help her, and many girls like her, realise it. |