Power Of Print
Entrant Sideways Consulting
Insight

20 million girls in our country, drop out of school every year. That’s 20 million girls with with unfulfilled dreams and incomplete stories. Nanhi Kali has done its bit so far, offering help and support to these girls and has inspired many success stories. But there are many many more girls who are in great need. We decided to reserve a little space for these little girls. The catch being that their stories are still full of blank pages. How do we help them fill these blank pages?

Solution

The launch campaign highlights the girls’ unfulfilled dreams and potential through blank pages. We urge and inspire people to donate generously to nanhikali.org and help the girls write many chapters of future success. Eventually over a few weeks, with support and donations, the ad space will be populated with stories of these girls making their mark in the world.