| Poster Advertising/ Free Format | ||||
| Client | NICOBAR | |||
| Brand | NICOBAR | |||
| Agency | River Advertising Private Limited | |||
| Brief | Launch a lifestyle brand Nicobar, which is reminiscent of its namesake island. Nicobar’s design inspiration is ‘laid back’ and effortless. Yet it caters to super-busy contemporary mindset of modern day Indians through its collection of clothing, home and travel accessories. | |||
| Scale & Location |
Places that modern, metro centric Indians visit, to get a little bit of relief in their everyday lives. Areas like Kala Ghoda, in Mumbai (where store is located and other curated shops and eateries exist), gourmet designer cafes and restaurants like Café Du Parc in Delhi, easy, non-mall local shopping areas were used to showcase posters amidst natural surroundings- around trees and stairways etc. | |||
| Solution |
Most Lifestyle brands promise people outward status symbol or stand-out individualism. But, in todays world people are actually looking for more meaningful connections. Our approach was to bring alive this contrast through ‘Nicobar Stories’. A series of effortless, whimsical intimate stories that showcase the no-fuss life people live. Make your lifestyle acquisitions more meaningful with Nicobar | |||
