Innovative Use of Radio Client Uber Brand Uber Entrant Club FM Brief To create a unique radio contest for the breakfast show that would integrate the brand Uber well into the content Solution We decided to use the frequency of the station – 94.3 as the catch for the contest and integrate it with the...

Sound Design & Use of Music for Radio Advertising Awards Client Armaanh corporation Brand Metro Mattresses Agency Dentsu India Brief To make a small fish stand out in a big pond. No one even knows about Metro Mattresses and neither was the ATL budget big enough to make it top of mind. The brief was...

Radio Advertising Client Club FM Brand Club FM Entrant Club FM Objective To get people of Kerala to cheer the Women’s team in its World T20 campaign. Usually there are lot of campaigns on supporting women however the Women’s Cricket team is not given much publicity for the matches they play or their performance on...

Radio Advertising Awards Client Kari Krishnamurthy Brand Truecaller Agency Contract Advertising (India) Pvt. Ltd. Brief The objective was to reinforce Truecaller’s brand proposition ‘Take the right call’ in an interesting way. The age group targeted was between 18-40 primarily. We wanted to highlight the advantage of keeping Truecaller on a phone that how it helps...

Branded Film Content & Entertainment – Live Experience Client Myntra Designs Pvt. Ltd. Brand Roadster Life Co. Agency Brave New World Communications Pvt. Ltd. Brief To launch a pair of 13-pocket jeans in the midst of raging e-commerce ad battles. But with no physical place for customers to experience the product how could we demonstrate...

Branded Film Content & Entertainment – Sponsored Client PERNOD RICARD INDIA PRIVATE LIMITED Brand ROYAL STAG BARREL SELECT LARGE SHORT FILMS Agency River Advertising Private Limited Brief Royal Stag Barrel Select Large Short Films is the ultimate destination for original short films in India. To live up to the reputation of being the best in...

Branded Film Content & Entertainment – Sponsored Awards Client Nestle India Ltd. Brand Nestle India Ltd. Agency SapientNitro Brief Many brands in India complete 100 years and Nestle is one of them. But if we have completed 100 years in India then why should the consumer care? How can our 100th anniversary be a reason...

Branded Film Content & Entertainment – Non-Fiction up to 5 mins Client OLX.IN Brand OLX.IN Agency Kadhai Films Brief Chennai celebrating its 376th year – OLX.IN pays tribute and celebrates the tradition of selling in this city by making a video with the ‘sounds of selling’ in chennai. The idea is to celebrate the idea...

Public Service Commercials Client Breakthrough Brand Breakthrough Agency Ogilvy & Mather Cultural Context 92% of women in India have experienced sexual harassment in public places. Our task was to go beyond creating awareness for sexual harassment. We had to provide a solution. Solution In India, women do not talk about sexual harassment. Not even with family and...

Public Service Commercials Client Anusha Gupta Brand Lifebuoy Cultural Context Every year, 6million children don’t reach the age of 5. 44% of these deaths occur in the first 28 days of birth.Handwashing with soap can prevent many such deaths. Task was not just to create this awareness among people of high socioeconomic status but also...

Poster Advertising/ Free Format Client NICOBAR Brand NICOBAR Agency River Advertising Private Limited Brief Launch a lifestyle brand Nicobar, which is reminiscent of its namesake island. Nicobar’s design inspiration is ‘laid back’ and effortless. Yet it caters to super-busy contemporary mindset of modern day Indians through its collection of clothing, home and travel accessories. Scale...

Press Advertising Client Aircel Brand Aircel Agency DDB Mudra Group Brief For long, changing one’s mobile network provider has required the user to change his/her number. But we wanted to remind people that with Mobile Number Portability, they could switch to Aircel’s network without losing their number.