Tiger Talk
Stories of courage, love and hope.
Brief
Design a book that highlights WWF-India’s role in tiger conservation to help the organisation get more funds for the cause.
Solution
Tiger Talk. A unique book that celebrates the lives of people who work for the cause of tigers. Tiger Talk looks at tigers through the eyes of the people who truly love them: forest officers, forest guards, conservationists, mahouts, researchers and other unsung heroes who devote years and sometimes, lifetimes for the cause. It covers stories from tiger reserves across India. Its unique angle makes the book distinct and sets it apart from the crowd of tiger books in the market.
Result
The book was launched by Jairam Ramesh, India’s Minister of Environment and Forests at a ceremony that featured many leading public figures. WWF-India and Indian Council for Cultural Relations (ICCR) is using the book to promote the cause by conducting Tiger Talk photography exhibition in places like New Delhi, London and Toronto.
