| Innovative Use of Radio | ||||
| Client | Uber | |||
| Brand | Uber | |||
| Entrant | Club FM | |||
| Brief | To create a unique radio contest for the breakfast show that would integrate the brand Uber well into the content | |||
| Solution |
We decided to use the frequency of the station – 94.3 as the catch for the contest and integrate it with the timing that people book their Uber ride, 9.43 am (peak time for Cochin travellers) Listeners who were tuned in to Club FM 94.3 had the chance of getting 94.3% discount on their Uber ride if they started their ride exactly around 9.43 am |
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| Audience |
The promo campaign was heard by more than 2 lakh listeners in Cochin | |||
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