Logos
Client Rajasthan Tourism
Brand Rajasthan Tourism
Entrant Ogilvy & Mather Pvt. Ltd.
Brief The State of Rajasthan wanted to communicate that Rajasthan has more to offer to travellers than just forts and palaces. Like its vibrant culture, interesting people and bizzare landscapes.
Solution
We created a logo that that simply communicates one simple thought. Rajasthan is more than what meets the eye. When you see the logo you can either see a camel and two birds flying or a Rajasthani man flaunting his moustache. What your eyes see depends on the way you look at the logo.