| Typography for Design | ||||
| Client | Scott Lambert | |||
| Brand | Scott Lambert | |||
| Entrant | The Partners | |||
| Brief | Last year our design director, Scott Lambert, was on his hour long commute from home to work, it was a little buffer of time between him being a dad and being a designer. Every day on the train he would play with a letterpress iPad app and he began to see silhouettes in the letters. And with the help of a little grammar, they came alive. | |||
| Solution |
The Typefaces are simply faces in type. We hope that they appeal to the designer in every child, and the child in every designer.
He created all 26 roman letters and paired them with some kooky rhymes in a neat little book. He also made a Newspaper edition through newspaperclub.com and then t-shirts, and posters seemed like a logical extension of the idea. |
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