| Visual Identity Scheme for Startups |
| Client |
|
Natasha Gowani |
| Brand |
|
Tag – The Amateur Gallery |
| Entrant |
|
Umbrella Design |
|
|
|
| Brief |
|
The Amateur Gallery (TAG) is a unique one of a kind art gallery created exclusively for amateur artists. The concept is unique. TAG is not about labels. It is about identifying talent, refining it and ultimately sharing it with the world so that its worth is recognized. |
Solution
|
|
The shape of a tag on the stationery represents the gallery’s aim – to bring recognition to amateur artists. To that end, all the stationery showcases artworks created by them. The posters continue this thought, using the three symbols of the identity to communicate the different stages of the concept. |
