| Visual Identity Scheme for Startups | ||||
| Client | Akanksha Krishnani | |||
| Brand | Art Throng | |||
| Entrant | Massive Inc | |||
| Brief | Branding for an online stsrt-up art portal, Art Throng. The idea is to create an unique Identity that fits all mediums and spaces. The brand needs to represent art in various forms. The Identity needs to be flexible, keeping the style geometric, lively, and fun with clean and clear typography. It is colorful, vibrant when needed but still clean, and it can appeal to a wide range of audience. | |||
| Solution |
The small box has ART THRONG in constant. The second box is an artist or curators interpretation of the space. Ideas, spaces, materials, and canvases change so the logo gets a free movement. The original box is set in one size but the logo variation stand for the freedom every artist has in their art form. The identity was designed to be highly customisable as well. | |||
