| Visual Identity Scheme for Startups | ||||
| Client | Anubhav Ananda | |||
| Brand | Herbivore | |||
| Entrant | Open Strategy & Design | |||
| Brief | A limited, unimaginative menu has always meant that vegetarians get a raw deal. The client approached us to create a premium brand, including name that revamped vegetarian cuisine into global, modern fare with unlimited options. | |||
| Solution |
We wanted to shift the focus from vegetarianism to adventurous food.
Our logo: A Square Meal captured the wholesomeness as well as the variety offered by the client’s ’30-day No Repeat’ menu. The dynamism of the logo divided in gourmet food colours gets translated into packaging that adapts to a variety of dishes. We kept Herbivore as the name to evoke vegetarianism in a very modern, charming way. |
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