Visual Identity Scheme for Startups
Client Rohan Arora
Brand Bueno Foods Pvt. Ltd.
Entrant Studio Eksaat
Brief Objective: To create a strong, memorable and impactful brand identity for Buneo which can cut through the clutter of numerous food delivery companies in Gurgaon. Although the logo was already developed, Bueno did not have a voice or unified look. The client needed a design which was scalable across various platforms (print and digital).
Solution
 After spending considerable time researching the Gurgaon market, we realised that every single food brand used photography to sell their product. To be able to cut through that we created a template with shapes, patterns and leaves inspired by the colours, textures and shapes of vegetables, fruits and leaves. These were then put together in various compositions to create the look for Bueno.