Typefaces | ||||
Client | Open Source through Google Fonts | |||
Brand | Baloo | |||
Entrant | Ek Type | |||
Brief | The brief was to design a multi-script Indic display type family which would be both serious and fun. A tool for design studios, publishers, agencies, bloggers and anyone who may require a multi-lingual family or a friendly font in their script. It should have its own identity and add visual value to the content for which it will be used. It should also work for both print and digital media. | |||
Solution |
Baloo is an affable display type family, a combination of soft and sharp curves give it a look that is carefree yet confident, warm yet entertaining, sprightly yet intelligible. The design is distinctive, heavy and spurless, with a subtle tinge of playfulness. The weight and visual features of Baloo have been designed to be consistent across all nine Indic Scripts and Latin. |