Writing for Branding Schemes
Client Department of Art, Culture and Youth (DACY), Govt. of Bihar
Brand Bihar Museum
Entrant Lopez Design Pvt. Ltd.
Brief The Bihar Museum’s mission is to bring back the glory of Bihar and to renew pride in the people of Bihar. A world-class institution, the Bihar Museum brand identity had to be simple, universal and carry the essence of Bihar.
Our strategy for branding the Museum gives it a personalized voice, making it approachable. This is primarily achieved through a booklet ‘I am the Bihar Museum’ which translates the Museum mission and vision as an endearing single person narrative. This subtly engages the Museum in a dialogue with people rather than imposing an “Idea of a Museum” and determines its behavior intuitively.