| Writing for Branding Schemes |
| Client |
|
Department of Art, Culture and Youth (DACY), Govt. of Bihar |
| Brand |
|
Bihar Museum |
| Entrant |
|
Lopez Design Pvt. Ltd. |
|
|
|
| Brief |
|
The Bihar Museum’s mission is to bring back the glory of Bihar and to renew pride in the people of Bihar. A world-class institution, the Bihar Museum brand identity had to be simple, universal and carry the essence of Bihar. |
Solution
|
|
Our strategy for branding the Museum gives it a personalized voice, making it approachable. This is primarily achieved through a booklet ‘I am the Bihar Museum’ which translates the Museum mission and vision as an endearing single person narrative. This subtly engages the Museum in a dialogue with people rather than imposing an “Idea of a Museum” and determines its behavior intuitively. |
