Press Advertising
Client Nagar
Brand Nagar
Agency Grey Worldwide
Brief NAGAR, an NGO that protects open spaces, wanted to make builders and the public realize the cost of building illegal malls and residential and commercial buildings in spaces allotted for children’s play area.
Solution We conveyed a single hard-hitting message: Concrete Kills Childhood. With simple, yet powerful installations of various play equipment buried in concrete, that children couldn’t play with.The installation and the message caught people’s imaginations and aroused their attention. They called and notified us on Facebook. We received 340 complaints about 20 illegal constructions across the city.