Dacoit

Press Advertising
Client		Perfetti Van Melle India
Brand		Mentos Marbles Sour
Agency		Ogilvy & Mather Pvt. Ltd.

Brief		Sour Marbels are sour. It says so on the packaging and it delivers. And it’s a lot of fun to eat as well. Our brief was to come up with communication that would dramatize the taste while keeping a youthful, fun and irreverent mood alive for the brand.
Location & Scale		This Campaign of Sour Marbels ran all over India. And the first ad Dacoit was released in Central Chronicle – Raipur.
Solution		When the tongue experiences sour, it does things to your face. These involuntary contortions are amusing. Our idea was to use Sour Marbels as an unexpected defence from potential attackers. And by choosing to use illustrations, we made the contortions even more drastic while still keeping them plenty fun to look at.