Ad/Promotional Film Campaign | ||||
Client | Flipkart Internet Pvt. Ltd. | |||
Brand | Flipkart.com | |||
Agency | Happy Creative Services | |||
Audience | People who are apprehensive about shopping online. | |||
Cultural Context |
Even today, online shopping in India is at a very nascent stage and Indians are still apprehensive about making a purchase online due to issues regarding trust, quality, service, etc. While some are not keen on sharing their credit card details fearing misuse, others have concerns of the quality of products sold online. |