Ad/Promotional Film Campaign
Awards
Client Bisleri
Brand Bisleri 500
Agency Soho Square
Audience Young (18-39 years old), urban, modern-minded and health-conscious.
Cultural Context
 “Jhootha”(‘Spoilt’)This practice has its roots in ancient Indian culture, when joint families ate and drank together.Eating from the same plate, taking a bite of someone’s food was seen as unhygienic and was considered bad manners.

Since water was consumed from a common vessel, touching one’s mouth to that vessel was considered uncouth as well. (potentially an act of passing on germs!)