Ad/Promotional Film 31 – 60 sec
Client Rio Tinto Diamonds NV
Brand Nazraana
Agency Ogilvy & Mather Pvt. Ltd.
Audience The target audience were those in the market for gifting jewellery but haven’t made up their mind.
Cultural Context
 Most diamond brands celebrate the receiver of the diamond. Nazrana decided to approach this differently and celebrate the giver.

From here emerged the campaign idea – the heart that gifts a diamond shines like a diamond.