Ad/Promotional Film 31 – 60 sec | ||||
Client | Vodafone India Ltd. | |||
Brand | Vodafone | |||
Agency | Ogilvy & Mather Pvt. Ltd. | |||
Audience | Vodafone Music was a pan India campaign targeted to music lovers. | |||
Cultural Context |
Indians are passionate about Bollywood and the film uses Bollywood songs with apt lyrics as a part of story-telling |