Ad/Promotional Film Campaign | ||||
Client | Anchor by Panasonic | |||
Brand | SmooSpeak Video Door Phone | |||
Agency | Scarecrow Communications Ltd. | |||
Audience | Male & Female – 25 to 4 | |||
Cultural Context |
Mimicking famous movie-stars and personalities is a popular form of entertainment in India. We used this popular art form to underline the insight that relying on just voice (before opening the door) can be dangerous. Because voices can be deceptive (as it can be changed), but not faces. |