Ad/Promotional Film Campaign | ||||
Client | Tata Sky Service | |||
Brand | Tata Sky | |||
Agency | Ogilvy & Mather Pvt. Ltd. | |||
Audience | We were talking to families in urban and semi-urban India who had digital cable | |||
Cultural Context |
Often in life when people feel something is out of reach they don’t land up asking for it because they think it’s futile to make the effort. The futility of the action overpowers the desire. Hence, ‘Poochne mein kya jaata hai’ showed seemingly unattainable situations made possible by just asking the question. |