Illustration for Design: Poster Design Client Perfetti Van Melle Brand Mentos Sour Marbels Agency Ogilvy & Mather Pvt. Ltd. Brief Perfetti Van Melle wanted to advertise its unique brand Mentos Sour Marbels, which is known among its consumers for its extreme sour taste. The previous campaigns had already talked about the taste of these marbels,...

Illustration for Design: Poster Design Client Feast in a tray Brand Feast in a Tray Agency Karigari Design Inc Brief Feast in a Tray is a modern and unique spin on the conventional ‘dabba’ or tiffin system of Mumbai, India. It delivers a fresh and healthy assorted meal, a feast, wrapped in a disposable tray...

Illustration for Design: Poster Design Client Pernod Ricard India (P) Ltd. Brand 100 Pipers’ Agency Ogilvy & Mather Pvt. Ltd. Brief Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. Solution Sufi Rock combines classical Sufi music...

Illustration for Design: Poster Design Client Pernod Ricard India (P) Ltd. Brand 100 Pipers’ Agency Ogilvy & Mather Pvt. Ltd. Brief Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. Solution Sufi Rock combines classical Sufi music...

Stationery Client Sisterconcern Design Studio Brand Sisterconcern Design Studio Agency Sisterconcern Brief After working in advertising agencies for many years, two sisters finally started out on their own. Thus was born – ‘Sisterconcern Design Studio’. They needed stationery that would convey their approach of working as a team in a charming way. Solution Using the...

Brand/Visual Identity Expression in Digital or Moving Image Client ICC Brand Cricket World Cup 2015 Agency Star India Pvt Ltd Brief After winning the bid for the world’s biggest cricket event (every 4 years) against established production co.s like IMG, Star Sports had immense ‘first-timer’ pressure as host broadcaster. At a creative level, we had...

Writing for Communication Design: Point of Sale Client Crossword Brand Short Stories Agency Alok Nanda and Company Brief To increase sales of short stories across Crossword Bookstores. Location & Scale We created a poster in the form of a short story, and put it up in Crossword toilets (facing the pot). What we wanted was...

Logos: Static and In-motion Logo Client Mumbai Press Club Brand Mumbai Press Club Agency Open strategy and Design Pvt. Ltd. Brief Journalism was losing its razor-sharp focus, finding comfort in grey areas rather than the black & white truth. As an institution that embodies the meaning of good journalism, Mumbai Press Club needed to renegotiate...

Writing for Communication Design: Printed Materials & Graphic Communications Client Marvel Group Brand Mother’s Pride Agency Out of the Box Brief Mother’s Pride, India’s most loved preschool, wanted an admission-open communication. The challenge was to make the straightforward message of admission open, as interesting and appealing to parents as the other Mother’s Pride communications, in...

Writing for Communication Design: Printed Materials & Graphic Communications Client Pehle Aap Motion Pictures Brand Pehle Aap Motion Pictures Agency Alok Nanda and Company Brief ‘Pehle Aap’, a Hindi phrase which means ‘After you’ is a courtesy that is synonymous with India’s most well mannered city- Lucknow. So when PEHLE AAP Motion Pictures, hailing from...

Design for Good Client EVEREADY INDUSTRIES INDIA LTD. Brand EVEREADY TORCH Agency Rediffusion Dentsu Young & Rubicam Pvt. Ltd Brief Due to the poor access to toilets, 68% of women in rural India have to go out in the open to relieve themselves. Shame forces them go out in the dark. Around 70% of them...

Design for Good Client Indian Development Foundation (IDF) Brand – Agency Ogilvy & Mather Pvt. Ltd. Brief To raise funds for IDF, so that they continue running the free schools started for children who have no access to education. Impact The campaign cut through the clutter of other NGOs who were seeking aid and took...