Exhibition Design Client TenArt Private Limited Brand TenArt Agency TenArt Private Limited Brief “Deconstructed Innings” is collaboration between Sachin Tendulkar and 10 Indian contemporary artists, showcased at the National Gallery of Modern Art, Mumbai. The art exhibition is a homage to Sport and Art, where Art like Sport can also inspire a nation and connect...

Design for Good Client Zydus Wellness Ltd. Brand Nutralite Agency DDB MudraGroup Brief Morbid obesity affects 5% of India’s population. Nutralite, the new entrant in the 130 M USD table spread market in India approached us with the following ambitions for Mumbai:1. Spike up health conversations 2. Position Nutralite as the healthier table spreadOutshouting the...

Design for Good Client Breakthrough Trust Brand #AskingForIt Campaign Agency Codesign Brand Consultants Pvt Ltd Brief Working towards a campaign on sexual harassment, human rights organization Breakthrough approached us with the powerful idea of addressing the usually apathetic bystander with the cliched justification: She’s asking for it. The multi-channel campaign was planned for multi-lingual roll...

Writing for Communication Design Client HCL Technologies Ltd. Brand HCL Technologies Ltd. Agency ITSA Brief To create a powerful sales collateral that can be personalised for CXO’s in G2000 Companies. Impact – Solution A Coffee Table book of stories that cue HCL’s value & key service offerings. Stories of iconic relationships that went beyond the...

Design for Good Client saveaarey.org Brand saveaarey.org Agency tbwa/india Brief In Jan 2015 The Bombay Municipal Corporation issued the Draft Development Plan 2034. A document that sought to hack down the Last Lung of Mumbai, called Aarey Colony. As per the plan 1619 hectares of jungle land (5 times the size of Central Park, New...

Stationery Client Venu Srinivasan Brand Venu Srinivasan Agency Out of the Box Brief To create a business card for Mr. Venu Srinivasan that establishes him, as sole hope in resolving all computer hardware problems. Solution We created a set of business cards that was funny, handy, quirky and impossible to ignore

Graphic Design: Poster Design Client Perfetti Van Melle Brand Mentos Sour Marbels Agency Ogilvy & Mather Pvt. Ltd. Brief Perfetti Van Melle wanted to advertise its unique brand Mentos Sour Marbels, which is known among its consumers for its extreme sour taste. The previous campaigns had already talked about the taste of these marbels, and...

Graphic Design: Poster Design Client Pernod Ricard India (P) Ltd. Brand 100 Pipers’ Agency Ogilvy & Mather Pvt. Ltd. Brief Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event. Solution Sufi Rock combines classical Sufi music with...

Temporary/Permanent Installations Client MuseLAB Brand MuseLAB Agency MuseLab Brief The primary objective of the facade was to provide security as it doubles up as a safety grill with the office being located on the ground floor. In addition to that the objective was to filter in the afternoon light and distort the distractions of the...

Branded Environments Client Impresario Hospitality Brand Social Agency Guerrilla Art & Design Brief To reflect what Social stands for inside the space through art and design at different locations across India. While each location should have its own unique identity, it should connect with central identity of Social. Location & Scale Currently Social is present...

Branded Environments Client Ruchira Ghose Brand National Crafts Museum, New Delhi Agency Studio Lotus Brief Crafts Museum approached the studio to redesign the Museum Shop, Café, sections of the Courtyard all of which were in a poor state of disrepair. The overall idea for renovation was to retain the use of local material in building...

Graphic Design: Packaging Design Client Miss Chhotee’s Brand Miss Chhotee’s Agency Landor Brief A new brand in the market of dips and snacks takes inspiration from world cuisine, ingredients and recipes to create homemade yet global flavours. Indian consumers are craving international travel but few can actually do it. How can we offer this international...