2014 In-book Winners

Headache Flowcharts

  Graphic Design for Communication Client GSK Consumer Healthcare Ltd. Brand Crocin Pain Relief Agency Grey Worldwide Description Brief: To promote Crocin as an effective headache relief medication in complex, everyday life situations.Idea: Flowcharts are the simplest guide to everything. We made them the opposite. Carefully designing 3 really complex flowcharts depicting real-life situations that...

Plate up installation for Asian Paints ColourNext 14

  Temporary/Permanent Installations Client Asian Paints Limited Brand ColourNext Agency Trapeze Description Plate up represents one of the current trends where people are exploring different flavors or cuisine from around the world. Its not just about food but a more wholesome, multi-sensorial experience. It is about indulgence & experimentation, exotic flavors & ingredients, vibrant colors...

Co-explore Installation for Asian Paints ColourNext 14

  Temporary/Permanent Installations Client Asian Paints Limited Brand ColourNext Agency Trapeze Description Co-explore is about people coming together to collaborate on common interests bringing together diverse talents, and achieving far more than what they would have individually. This installation captures that spirit and fun of coming together. The joy of participating and sharing. Interactivity and...

Graphic Design for Asian Paints ColourNext 14

  Graphic Design for Communication Client Asian Paints Limited Brand ColourNext Agency Trapeze Description The Lookbook is a print format that supplements the ColourNext Exhibition and acts as a permanent reference brochure for architects/designers (It is supplemented by a colour fan deck, poster, a set of postcards). It consists of 4 colour themes which are...

Wildlife Posters

  Illustration for Design Client Marvel Group Brand Sparsh NGO Agency Out of the Box Description Sparsh is an NGO that has been working towards the welfare of special-needs children for more than a decade. To extend their social responsibility towards wildlife conservation, as well, they wanted to organize a fundraising event.The brief was to...

Wildlife Posters

  Graphic Design for Communication Client Marvel Group Brand Sparsh NGO Agency Out of the Box Description Sparsh is an NGO that has been working towards the welfare of special-needs children for more than a decade. To extend their social responsibility towards wildlife conservation, as well, they wanted to organize a fundraising event.The brief was...

BLUED Book

  Complete Books Client Self/ Self Published Brand Bombay Duck Designs Agency Bombay Duck Designs Description BLUED is an illustrated documentation of the use of Taad-Patri, as we call it colloquially in India.Blue tarpaulin is used excessively for waterproofing, wind-proofing, sun-proofing, dust-proofing, pigeon-shit proofing, packaging, temporary refugee camps, etc all over urban/rural India. It is...

Blues Posters for Project Nanhi Kali

  Graphic Design for Communication Client Project Nanhi Kali Brand Project Nanhi Kali and Mahindra Blues Agency Famous Innovations Description Challenge:Our task was to create awareness about Project Nanhi Kali – a Mahindra Initiative that helps educate underprivileged girls. We saw an opportunity in Mahindra’s annual Blues Festival, which is attended by Mumbai’s who’s who. We...

FarmLove

  Packaging Design Client Ambika Seth Brand FarmLove Agency Please See Advertising Pvt. Ltd. Description Farm Love specializes in seasonal & exotic chemical-free vegetables, herbs and fruits. These are affordably priced, pre-washed and easily accessible in Delhi & Gurgaon. Targeted at the urban, upper-middle class, it is the answer to the rising demand for fresh,...

Packaging a Revolution

  Packaging Design Client Parle Agro Brand Café Cuba Agency Creativeland Asia Description Parle Agro, the largest Indian F&B company, was re-entering the carbonated drinks category. Not with a new cola, but a revolutionary new drink. The drink made for an inspiring comeback story for the company. After all, it was Parle Agro’s reply to...

FourOneOh

  Logos Client Don & Julio Apparels Worldwide Pvt Ltd Brand FourOneOh Agency Y Studio Description OBJECTIVE To create an Identity for ready-made garments brand for men, which would appeal to the younger masses.SOLUTION To appeal to a young and aspirational TG, we created a fashion code as a brand identity. The graphic representation of...

:{to:) CleftToSmile

  Logos Client Operation Smile India Brand Operation Smile India Agency Ogilvy & Mather Pvt. Ltd. Description :{to:) , the CleftToSmile. A ‘type-able’ logo designed to bring the cleft in the public eye. :{to:) very simply demonstrated the life-changing transformation Operation Smile brings to the lives of children with cleft. And so we asked people...

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