Graphic Design: Poster Design
Client Pernod Ricard India (P) Ltd.
Brand 100 Pipers’
Agency Ogilvy & Mather Pvt. Ltd.
Seagram’s 100 Pipers was organizing a special Sufi Rock concert in India as part of its true legend musical evenings. The brief was to announce the event.
Sufi Rock combines classical Sufi music with Rock music. The unusual posters fused the jali (perforated, latticed screen) from Islamic architecture with symbols widely used by rock and metal fans:the power ballad symbol (with a lighter), the peace sign (‘V’ symbol) and the fist symbol .They were die-cut using laser beams to create beautiful ambiances when they interacted with light.

Sufi Rock