| Direct Mail | ||||
| Client | Priti Jadhav | |||
| Brand | Priti Jadhav | |||
| Agency | Publicis India | |||
| Description | Brief : Priti Jadhav is a Dietician who wanted to directly reach out to her target group without seeming too intrusive. This was a challenge, because not only were we dealing with a group who were very sensitive about their weight issues, but we were also working on a very modest budget.
Solution : We identified the colorful weighing scales placed on Railway stations as an effective touch point. These scales are popular with millions of commuters traveling by trains every day in India. For as little as INR 2, customers could get their weights printed on individual tickets. We turned these tickets into a medium for our Innovative Visiting card ads and reach our weight conscious audience. |
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