| Packaging Design |
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| Client | Ambika Seth | |||
| Brand | FarmLove | |||
| Agency | Please See Advertising Pvt. Ltd. | |||
| Description | Farm Love specializes in seasonal & exotic chemical-free vegetables, herbs and fruits. These are affordably priced, pre-washed and easily accessible in Delhi & Gurgaon. Targeted at the urban, upper-middle class, it is the answer to the rising demand for fresh, hygienic food. The brief was to design packaging that reflects the beliefs, philosophy, and commitment as a brand. We used dark green and yellow as the brand colors, which represent growth, illumination & hope. The yellow stripes symbolize sprinklers & furrows in fields. Essential virtues were conveyed through simple icons and casual & informative copy was used to highlight health benefits & usage tips were given as a value-addition. | |||
