| Description |
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Parle Agro, the largest Indian F&B company, was re-entering the carbonated drinks category. Not with a new cola, but a revolutionary new drink. The drink made for an inspiring comeback story for the company. After all, it was Parle Agro’s reply to the cola giants. So, we had to make it big, iconic and a brand with a purpose. The brand had to stand for change and revolution. For us, the word that summed all of this was Cuba. With a prefix referring to coffee, it was named Cafe Cuba -The Coffee Revolution. We used the colours brown, red and white. And as a symbol of revolution, borrowed the white star from the Cuban flag. The logo was designed to be bold and iconic. |
