| Logos |
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| Client | Operation Smile India | |||
| Brand | Operation Smile India | |||
| Agency | Ogilvy & Mather Pvt. Ltd. | |||
| Description | :{to:) , the CleftToSmile. A ‘type-able’ logo designed to bring the cleft in the public eye. :{to:) very simply demonstrated the life-changing transformation Operation Smile brings to the lives of children with cleft. And so we asked people to tweet the logo to spread awareness. This logo needed no big budget campaigning. And because it wasn’t bound by font or color, everyone with a keypad and a willingness to help could instantly re-create it and spread much needed awareness about cleft treatment. |
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