To make National Geographic Channel India’s annual online photography contest for professionals and amateurs, the Nat Geo Moment Awards (NGMA), even more prolific. And to generate buzz around the contest and raise awareness about it beyond the photography community.
Solution
We took this insight and merged it with the fact that most of our audience is present on mobile and came up with an idea to bring the 90s alive right on their mobile screens.
Insights
90s kids or the people born in the 90s take great pride in the imagery from that decade. We realised that all the social media platforms are flooded with memes, images and videos on topics like ‘Only 90s kids will remember’. And to tug this
