| Use of Social Media |
| Client |
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NGC India Pvt Ltd |
| Brand |
|
Fox Life Channel India |
| Agency |
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Flying Cursor Interactive |
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| Brief |
|
Valentine’s Day was approaching & Fox Life wanted to celebrate it in an interesting way. We needed to do something new which hadn’t already been said numerous times before in all possible ways & ensure that Fox Life stood out from the clutter of typical Valentine’s Day activities involving “true love”, “eternal romance” & “happily-ever-afters”, while engaging the audience. |
Solution
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We gave our fans a throwback to school days when people played FLAMES, hoping to get a prophecy of Love with the person they liked. We created a Twitter app on the Fox Life handle that let people play FLAMES by tagging someone they liked or nominating 2 others, which got them a fun result with automated tweets containing shareable twitpics. A dose of nostalgia, a fun game & a whole lot of love. |
Viewing Instructions
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Watch the demonstration film, and then the digital executions in the url provided. |
