| Digital Branded Film Content & Entertainment | ||||
| Client | Tata | |||
| Brand | Tata Sky DTH | |||
| Agency | Ogilvy & Mather | |||
| Brief | 2015 was a dark year. A series of increasingly heinous terrorist attacks had left people angry and afraid. The fear bred hate, and innocent people across the world were being targeted. Tata Sky, a Direct to Home cable service, felt that people desperately needed a message of hope – a reminder that there is still some light left in the world. And what better time than Christmas to let it in? |
|||
| Solution |
So we created a film featuring three artists performing popular Christmas carols- but in the Sufi style. The video ended with a simple Christmas wish – Don’t lose faith in humanity just yet. | |||
