Editing for Film Advertising
Client Pernod Ricard
Brand Absolut Vodka
Agency Supari Studios
Brief When Absolut released its limited edition India bottle, the idea of this film was to showcase how the bottle derived its inspiration from elements around country. Hence, the film portrays the Absolut bottle travelling across India, with various cultural aspects influencing it along the way. A huge focus in this film is based on the sounds, languages and colloquialisms of each specific region.
Scale & Location
 In producing this film, the team focused on developing a creative collaboration between artists across mediums to symbolise this country’s unique flavour. The bottle wanders across 32 vibrant locations within India using a match-cut time lapse technique comprising of 52,500 pictures. The film was released digitally as a tribute to the cultural melange and ecstatic chaos existing in this country.