Direction for Film Advertising
Awards
Client Jeroninio Almeida
Brand Appeal
Agency Flying Saucer Pictures
Cultural Context
 In India, slum clusters and dingy settlements in urban areas are the focus of many cause-related ideas during the months preceding the awards. Many case videos are shot in these slum dwellings. The phrase ‘Topi pehnaya’ (Made us wear a cap) in Hindi is used idiomatically to mean ‘Made a fool of’.