Digital Installations
Client Bharti Airtel Ltd.
Brand Airtel
Agency ibs
Brief As sponsors of the Jaipur Literary Festival, Airtel wanted to create a memorable experience for the visitors and also give them a reason to talk about the event.
Scale & Location
 The project was run during the Jaipur Literary Festival in Jaipur, Asia’s largest literary event. The festival in the past has hosted some of the best names in the literary world e.g. His Holiness the 14th Dalai Lama, Ian McEwan, JM Coetzee, Mohammed Hanif, Oprah Winfrey, Orhan Pamuk, Pico Iyer, Salman Rushdie, among others.
Solution
 The solution was to teleport 5 budding authors life from miles away on the JLF stage using the Airtel 4G network. The projection was done using Christy 20K projection on a specially patented foil. This unique use of the projection technology and Airtel’s 4G network helped 5 budding authors interact with their heros.