Digital Installations
Awards
Client Nutralite
Brand Nutralite
Agency DDB Mudra Group
Brief Obesity is a major problem affecting millions worldwide. As a challenger brand to the daunting Amul, Nutralite(the healthier alternative) needed to do something big, despite modest budgets.
Nutralite aimed to interact with the audiences through a credible, differentiated story; And we wanted to induce it in a that people just couldn’t say no.
Scale & Location
 A temporary temple spanning about 10,000 sq ft. was constructed in a mall in Mumbai and served as a health station put up with elements like gym equipment with trainers, free BMI check-up, Zumba etc.
A holographic projection setup was designed and placed inside.
Through this, Change God reached a total of 89 lakh people at a cost of inr 0.21 per person
Solution
 We took the greatest risk ever taken by a brand, we changed God.
A 10 ft high holographic projection of Lord Ganesha was created.
Devotees helped Ganesha go from a flabby God to a healthy one by helping him burn 60,000 calories. Within 11 days by sweating and donating their calories.
The deity underwent 10 transformations and became lean, mean, fitness machine.
Viewing Instructions
 The holographic projection of Lord Ganesh is the centre-point if the entire setup. There information regarding the height, current weight, current & ideal BMI, etc was diplayed at specific intervals. Devotees are seen exercising and worshipping. A dropbox of all you bad habits, health checkup booths, there is also a ‘fit’ priest who looks over the proceedings.