Ambient
Client SPROUTS Environment Trust
Brand NGO
Agency Ogilvy & Mather
Brief To generate unprecedented awareness for the serious harm we put the ocean and its creatures through during the 10 day long Ganesha Festival. And to find a solution for the same.
Solution
Ganesha idols are immersed in the sea every year. Most of these idols are made of toxic materials like PoP, lead, zinc & mercury, which pollute the sea & kill the fish. There’s scarce knowledge, lack of viable non-toxic options & gross inertia among all. Thus we created 9 inch Ganesha idols from fish food, using vegetarian food ingredients, that the fish can consume & dissolves in 4 hours.