| Poster Advertising/ Free Format |
| Client |
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Salaam Baalak Trust |
| Brand |
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Salaam Baalak Trust |
| Agency |
|
Cheil Worldwide |
|
|
|
| Brief |
|
Our target audience were school children living in Delhi slums. Currently 80-90% of Delhi’s slum population do not have access to electricity. This results in low academic performance in schools because homework and studies are done with great difficulty. Our objective was to provide a sustainable solution that would enable the children to study at night and increase their academic productivity. |
Solution
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We needed to come up with an effective and sustainable solution that would be readily accepted by school going slum children. We looked at the one basic thing that all children carry with them – the school bag. And that is why we created the Light Bag – a portable study unit with solar panels and lights attached, that could also be used as a school bag. |
