Digital Branded Film Content & Entertainment
Client Myntra Designs Pvt Ltd
Brand Anouk
Agency Ogilvy & Mather
Brief Ethnic wear in India is a cluttered category with no differentiation among products offered by different brands. It is every day wear seen as a safe choice by Indian women, something that can neither build confidence nor be fashion forward. In this context, the task is to make Anouk fashionable and bold, and thereby build a differentiated and sharp identity for the brand.
Solution
 Anouk stood up for bold decisions made by women in everyday lives. The brand raised a toast to the bold new age women by showing situations where women stand up against prejudices and express their true self. Women in same sex relationships, being a single mom and visiting places like pubs alone are the three manifestations captured in the films.