Branded Film Content & Entertainment – Fiction over 5 mins
Client PERNOD RICARD INDIA PRIVATE LIMITED
Brand ROYAL STAG BARREL SELECT LARGE SHORT FILMS
Agency River Advertising Private Limited
Brief Royal Stag Barrel Select Large Short Films is the ultimate destination for original short films in India. To live up to the reputation of being the best in shorts, the brand desired to create short format content that could be as buzz worthy as Bollywood full-length features.
Cultural Context India loves to view video content on their screens. About 4.3 billion video views happens in a month and under 20 mins is the ideal duration for watching. This creates a big world for short format video content creation. Then why doesn’t short films as a category get people excited in India?
Solution
 ‘Ahalya’, a short film featuring an all star cast and directed by Bollywood director, Sujoy Ghosh, to get people to watch what they love-‘films’ but now on their own screens. The result – the film bypassed the trailer of SRK’s film. Got 50 mill impressions, trended on youtube & facebook. Got 300+ news portals to cover it. Forced biggest celebs to share it – making India take notice of short films.
Audience
 Movie buffs who do not consider short films to be of same stature as features in terms of content.