Branded Film Content & Entertainment – Fiction over 5 mins
Awards
Client
PERNOD RICARD INDIA PRIVATE LIMITED
Brand
ROYAL STAG BARREL SELECT LARGE SHORT FILMS
Agency
River Advertising Private Limited
Brief
Royal Stag Large Short Films is the ultimate destination for original short films in India. To live up to the reputation of being the best in shorts, the brand desired to create short format content that could be as buzz worthy as Bollywood full-length features.
Cultural Context
India loves to view video content on their screens. About 4.3 billion video views happens in a month and under 20 mins is the ideal duration for watching. This creates a big world for short format video content creation. Then why doesn’t short films as a category get people excited in India?
Solution
Known Bollywood directors like Sujoy Ghosh and Kaushik Sarkar create shorts as buzz worthy as Bollywood feature films. The result – ‘Ahalya’ and ‘Nayantara’s Necklace’, two films that took the audience by storm. When launched, bypassed the trailer of SRK’s film, trended on youtube and facebook. Got covered by 300+ news portals Made big celebs tweet & share – making India love short films.
Audience
Movie buffs who do not consider short films to be of same stature as features in terms of content.
