| Ad/ Promotional Film 1 – 30 sec |
| Client |
|
Future Group |
| Brand |
|
Big Bazaar |
| Agency |
|
DDB Mudra Group |
|
|
|
| Cultural Context |
|
Indians love to spin highly unrealistic tales by making tall claims. Latching onto this culturally rooted behaviour of “Phekna” (making tall claims) we communicated our unbelievable offers by giving a crazy spin to the stories. |
Solution
|
|
By 2015, the e-tailers’ share in retail market had grown tremendously. We saw that while people shop online during weekdays, they like to go out on weekends. To make Big Bazaar the preferred weekend destination, we offered crazy deals. And to showcase the crazy deals, we made a crazier TV commercial. The TVC showed a woman countering the unbelievable offers by narrating her own unbelievable story. |
Audience
|
|
Internet-savvy young adults between the age of 25 and 40 years. |
