| Ad/ Promotional Film 1 – 30 sec |
| Client |
|
Vodafone India |
| Brand |
|
Vodafone 3G |
| Agency |
|
Ogilvy & Mather |
|
|
|
| Cultural Context |
|
To find new solutions, we decided to study the role our product plays in the lives of our customer. And our findings revealed a far nobler side to 3G – Mobile internet was often used to help others. This revelation was culturally relevant, given that from a young age, we are taught to help everyone around us. Our strategy was to promote fast internet as a force for good. |
Solution
|
|
We created many stories of how fast internet can help you seize a moment and do good to someone else. Our slice-of-life films where stories of everyday characters who brought about a smile in someone else’s life with the help of Vodafone 3G. Here we show a man help his indisposed friend enjoy a game of tennis with the help of his Vodafone 3G connection. |
| Audience |
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The campaign targeted 3G users in India, by highlighting all the possibilities of Vodafone 3G.
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