| Use of Social Media | ||||
| Client | NGC India Pvt Ltd | |||
| Brand | National Geographic Channel India | |||
| Agency | Flying Cursor Interactive | |||
| Brief | To make National Geographic Channel India’s annual online photography contest for professionals and amateurs, the Nat Geo Moment Awards (NGMA), even more prolific. And to generate buzz around the contest and raise awareness about it beyond the photography community. | |||
| Solution |
To build the first ever Great Instagram Exchange, an Instagram property that gave people a chance to look at the world from another person’s perspective. People registered, got a registered handle in return and dedicated their Instagram pictures to that Insta partner for 5 days. People could even hashtag #NGMA in their captions to make it an entry for the contest. |
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