| Creativity for Good |
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| Client |
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Skymet Weather Services Private Limited |
| Brand |
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www.skymetweather.com |
| Agency |
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R K Swamy BBDO PRIVATE LIMITED |
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| Brief |
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Since 1995, nearly 3 Million Indian farmers have ended their lives. One of the reasons is weather uncertainty, due to which, the crop gets destroyed pushing the farmer into debt & poverty. But, sadly, a farmer’s plight goes unheard, unspoken and unaddressed. Skymet Weather wanted to spread awareness about how the free and easy availability of accurate weather forecast can make a difference. |
Scale & Location
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Over 58% of Indian rural households depend on agriculture.Things can change if they could access freely available accurate weather forecast and plan crop cultivation. But, most of the farmers aren’t well-educated or tech-abled so they can’t help themselves. So, to bring a change in a diverse country like India, it was pertinent that people start seeing helping farmers as their own responsibility. |
