| Creativity for Good | ||||
| Client | Postpickle.com | |||
| Brand | Postpickle.com | |||
| Agency | Ogilvy & Mather | |||
| Brief | The communication was targeted at the youth of India. The objective was to get men to stop using the highly derogatory cuss word “Behenchod” (sisterfucker). |
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| Cultural Context |
The most widely used cuss word by Indian men is “Behenchod” (Sisterfucker). The project was set against this context. | |||
