| Ad/ Promotional Film Campaign |
| Client |
|
InFocus India |
| Brand |
|
InFocus Phones |
| Agency |
|
BBH Communications India Pvt. Ltd. |
|
|
|
| Cultural Context |
|
Nowadays, many people use emoticons when they’re texting other people. However, more often than not, they do not know what these emoticons mean. |
Solution
|
|
Designed for the youth, the key feature of the InFocus M370 is its inbuilt Bobble app that allows users to transform their faces into emoticons, or as we like to call it ‘You-Moticons’. Our challenge was to launch the phone in a way that would capture the attention of our young target audience. We did so with digital films that very uniquely demonstrate the disadvantages of using emoticons today. |
Audience
|
|
The target audience was 18-21 year old college students. It was broadcast nationally. |
